Most analysts can tell you what happened. I help you understand why, what it means, and what to do next.
I'm Muji, a data analyst with 6+ years of operational and leadership experience across Southeast Asia, supporting organizations with 5,000+ employees. SQL, Excel, Google Sheets, Looker Studio, Apps Script. I build dashboards, automate reporting, and turn complex datasets into decisions.
Selected Work
Every project follows the same arc: problem → what I built → outcome.
Sales Performance & Commission Dashboard
Problem: Commission math lived in formulas only one person understood, so every payout cycle ended in disputes.
What I built: Rep-level revenue, quota attainment, and auto-calculated commissions, every number traceable to source.
Outcome: Payout questions answered in seconds. Live demo below.
Executive KPI Dashboard
Problem: Leadership reviewed performance from a dozen disconnected spreadsheets. Every meeting started with "whose number is right?"
What I built: A Looker Studio executive dashboard consolidating revenue, operations, and workforce KPIs from multiple sources, refreshed automatically.
Outcome: One screen, one truth. Reviews start with decisions, not reconciliation.
Automated Reporting System
Problem: Weekly and monthly reports ate days of manual copy-paste across teams.
What I built: Google Sheets + Apps Script pipelines that pull, clean, consolidate, and distribute reports on schedule.
Outcome: Hours of repetitive work per week reduced to zero.
Trend Analysis & Forecasting
Problem: Teams reported last month but couldn't say what next quarter would look like.
What I built: Trend and root-cause analysis with forward projections and scenario modeling.
Outcome: Planning moved from hindsight to foresight, with the "why" behind every number.
HR Attrition & Workforce Dashboard
Problem: Leadership across 7 countries had no single source of truth for attrition.
What I built: A multi-tab portal covering YTD attrition, trends, business-unit analytics, weekly tracking, and forecasting.
Outcome: One self-serve portal replacing scattered spreadsheets. Live demo below.
See it working
Every project here has a synthetic-data demo you can click around in. No sign-up, no slides.
Jump to live demos arrow_forwardAll demos use synthetic data. Client/employer data is never published.
Don't take my word for it. Try this.
Synthetic data, real interactivity. The chart, KPIs, and written analysis update as you click.
Growth Analysis
Share by Market
The Story
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Next Move
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Built into this page with zero chart libraries, including the analysis, written by the page itself as you click.
Full Live Demos
Complete tools you can click around in — loaded on demand so the page stays fast.
Sales Performance & Commission
Rep-level revenue, quota attainment, transparent commissions.
HR Attrition & Workforce Analytics
Multi-country attrition: YTD, trends, weekly tracking, forecast.
Executive KPI Dashboard
Multi-source business performance in Looker Studio.
Compensation Gap Analyzer
Pay compression tiers and cost-of-correction simulation.
Automated Reporting System
Scheduled pipelines from raw data to distributed reports.
What I Can Help With
Data Analysis & Insights
- • KPI and performance reporting
- • Trend analysis and forecasting
- • Root-cause analysis and recommendations
- • Executive-ready reporting and presentations
Dashboards & Visualization
- • Interactive dashboards in Looker Studio, Sheets, Excel
- • Real-time KPI tracking
- • Executive and management dashboards
- • Custom scorecards for teams and business units
Excel & Sheets Automation
- • Advanced formulas and data modeling
- • Google Apps Script automation
- • Data transformation and cleanup
- • Automated report generation
Data Management & Reporting
- • Data validation and quality assurance
- • Consolidation from multiple sources
- • Reporting framework design
- • Structured datasets for decision-making
Process Improvement
- • SOP and workflow design
- • Performance measurement frameworks
- • Operational reporting systems
- • Business process optimization
HR & Workforce Analytics ★
- • Attrition and retention analysis
- • Compensation and salary benchmarking
- • Headcount planning and workforce reporting
- • HR dashboard development
Business leaders don't need more data. They need clarity.
Before specializing in analytics, I spent 6+ years in operational and leadership roles across Southeast Asia, supporting organizations with more than 5,000 employees. That experience taught me something many analysts never learn: the real value isn't in the chart. It's in knowing which question the chart should answer.
When you hire me, you're not hiring someone who only knows Excel or Looker Studio. You're hiring someone who understands how decisions are made, what stakeholders actually care about, and how to translate data into business outcomes. New to Upwork, not new to solving business problems with data.
Let's discuss how your data can support better decisions.
Currently accepting analytics projects: dashboards, automated reporting, and ongoing business intelligence support.